The CW is going all out with their new marketing campaign for their reboot of the 90′s “Melrose Place” drama tv show. They’ve unleashed some provocative,yet very interesting posters. They read, “Menage A Tues”,”Tuesdays Are A Bitch”,and “The New Humpday”(below). Each of them have the cast members looking very sexy and inviting.
Rick Haskins, the head of marketing for the CW said,“We have an absolute drop-dead gorgeous cast, we have a fun show where everybody is dating everybody else, and we wanted a scandalous kind of soap opera. We tried to capture a heightened reality of the show. We think it captures ‘Melrose’ the way ‘OMFG’ did ‘Gossip Girl.’”
Each of the posters shows a picture of the show’s iconic apartment and swimming pool. “Melrose Place” and “The Vampire Diaries” are going to be the network’s biggest marketing focus this fall. They have ads in print,online,and on outdoor media. The “Melrose Place” ads are set to roll out during the first week of August 2009.
The new “Melrose Place” premiers Tuesday September 8,2009 at 8pm central time on the CW.
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